“What is drip marketing?” It’s essentially the process of creating emails that can be added to multiple workflows and automated to send to different real estate leads, as you see fit, to nurture them through the inbound sales funnel and enhance your relationship with them.
Simply put: Drip marketing for email can make your life much, much easier (especially when you use pre-made, ready-to-go real estate email templates).
Whether you differentiate your lead segments by buyer and seller, hot and cold, or past client and fresh prospect, there are distinct types of essential emails you can create and automate to get them that much closer to converting into new business.
More specifically, there are 5 particular emails you should include in your drip real estate email marketing campaigns to win over leads.
Template #1 - The Cost of Renting Vs. Buying a Home
- The percentage of income needed to afford a median-priced home today is declining, while that for renting is on the rise.
- This is making buying a home an increasingly attractive option for many people, especially with low mortgage rates driving purchasing power.
- If you’d like expert guidance on exploring your homebuying options while affordability is high, reach out to me, I will guide you through.