Potential sellers in your area search on Google something like “What’s my home worth?” when they are thinking about selling. We immediately serve ads to occupy the first positions in search results, taking them to our 200+ landing pages. They give us their contact info in exchange of a property report and agree to be contacted by an agent for a personalized CMA. You receive a lead if it was originated within the boundaries of your selected zip code(s). This lead and all future inquiries will be delivered to you and you only, we would never share your leads with other agents.
by Kenneth Sandoval Realtor , Berkshire Hathaway
by Kathleen Peterson Realtor , Keller Williams
by Brian Casel Broker Owner , BC Beachfront Realty
by Omar Rodriguez Senior Sales Manager , eXp Realty
We use over 200+ landing pages to capture seller leads. Our professional marketing team run ads in Google to target the highest quality of seller leads. We are continuously testing forms, copywriting, and targeting to ensure the highest possible amount of pre-qualified leads. Our ads campaigns are setup by professionals and will vary month-to-month in order to drive the best results.
We also use machine learning to increase the quality of leads in your area.
When you click on a zip code and move the slider, we do a real-time request to Google asking for a full-year traffic forecast, we ask how many ad impressions and clicks we can get at a given budget. Those numbers are divided by 12, and we get a monthly traffic estimate. Then, we need to check the conversion rate from other agents currently using the platform in your area to determine what percentage of the clicks that you receive could potentially turn into a lead.
The number of leads is being estimated on a monthly basis but based on a yearly forecast, because there is a natural lead fluctuation based on a variety of factors — seasonal trends, over saturation, or competition from other advertisers (even non-real estate related). This fluctuation may cause in some areas that one month you could receive 50% of the estimated number and next month 150%.
Yes! Your leads are totally yours. We will never give the same lead to more than one agent or brokerage. Even if they decide to fill another property address outside of your farming area.
Potential Sellers fill our forms to obtain a range of values from multiple valuation providers, including Zillow, Trulia, Smart Zip, Realtor.com and ZipTitan.
They will be advised that AVMs are not accurate representations of the real market value of their property, and that an agent will get in touch with them to provide a CMA or BPO.
We will pre-qualify them for you, asking them questions like:
This is where you step in. Top producers call the lead immediately after receiving the SMS alert.
If a lead “drops” before giving you their contact info we will deliver everything we got up to that point.
We send you leads by SMS and email, make sure you fill them correctly in your profile.
Not at all, our goal is to get you as many leads as we can for the lowest cost per lead. We do not cut you off at any specific number since it’s part of our goal to get you as many as we can. 80% of our zipcodes are reporting 40-50% more leads than estimated.
Following a number of recent discrimination charges from HUD and others, Google has implemented changes to its advertising policies. The new ad policy removes targeting by age, gender, or zip code in housing ads and applies to advertisers targeting U.S. users. We will still target a region of your choice using our industry-leading ad practices, but can no longer target by individual zip code. October 2020.
In order to overcome these regulations we will target a circle that covers the zipcode entirely.
This may cause that you receive leads from surrounding zipcodes.
It’s not done by cost per lead, it’s done in a campaign that has no guaranteed delivery time frame. It produces a more organic lead flow, one day could produce 3 leads, and the next could be only 1 lead.
Internet leads can take time to convert. They are raw and unfiltered, they are in the very beginning of their home buying/selling process. Some might be in different places in the process but we do intend to catch them fairly early on. These leads are long term leads, follow up is key. It’s a marathon, not a sprint. The key to these leads to tackle the relationship with the lead, not the sale.
Our system is programmed to send you leads within your zipcode or the surrounding areas by default. Some zipcodes with low population density might get leads from outside the boundaries of your zipcode to compensate for the low demand. If you think you are getting too many leads out of area, please get in touch with support so we can make adjustments to your ad campaigns.
We will never force you into a contract, we want you to be in control of your finances and be able to cancel whenever you want.
You can cancel your zip code subscription from your dashboard.
No signatures! No questions asked!
ZipTitan sends your leads to your web apps automatically, so you can focus on converting.