The real estate sector is a very profitable industry, but at the same time one of the most competitive. Only in the United States, it has more than 1.4 million active real estate agents constantly planning strategies to dominate their local market.
If you want to succeed in this industry and, even more important, start generating income as quickly as possible, it is essential that you know how the real estate sector works within the internet, since it will allow you to reach people who require your services in the least possible time. The Internet has revolutionized all industries worldwide and real estate is not far behind. The top producers use its propagation benefits to generate millions of dollars in sales and deal closings.
Here are 5 proven strategies that work wonders if you want to start gaining new contacts from potential clients online.
In this article you will find long and short-term strategies, but do not worry, we will dive deeper into each strategy. However, although each strategy listed above works very well separately, applying as many strategies as possible will help you drive more customers from different sources. Let’s start.
1. Start a Blog about Real Estate
Although it seems like an immense project to start with a website, currently there are tons of free alternatives that can make this very simple. Websites like GoDaddy allow users to own a domain as well as a professional email, without requiring knowledge in programming or coding. The startup process is very simple and fully guided, and templates are also available for specific themes, and real estate is no exception.
Most of these hosting services use WordPress, a very popular website builder, where you can create your website with just a couple of clicks and has an internal marketplace of plugins and templates that expand the functionalities of your website.
You will realize that the most respected agents in this sector do not lack a website and a professional email, but the idea of creating a website is to generate organic traffic, so you will have to start filling it with content.
A website has a great advantage when it comes to getting customers. If a customer contacts you through your website, it means they went through valuable content provided by you, and they will most likely be willing to close a deal with you. The most difficult and competitive part, which is convincing the client to be represented by you, will already be done. This is a long-term project because it will take some time to start receiving traffic, but the sooner you start, the faster your post will be ranked on top of search tools such as Google, Yahoo, and Bing.
2. Drive Traffic to your Home Valuation
One of the tools that you cannot miss if you want to start generating leads online is a Home Valuation or Lead Magnet. Normally this can be integrated into your blog or website, however, the most optimized Home Valuation to capture leads requires a more functional design for this type of process. On many occasions they are multistep forms that capture user information in real time, making the process of capturing leads more user-friendly. It is proven that an optimized home valuation captures up to 60% more leads than a standard form.
If you need an optimized home valuation that you can setup in just 2 minutes you can check our free home valuation. Again, it’s free! This tool can be found from other companies that will charge at least $60 per month for the service.
How to use it:
- Share your home valuation link in all your social networks once per week.
- Add the home valuation link to your business card, can be the link or a QR Code.
3. Run Lead Ads from your Facebook Page
Being socially active is one of the qualities that every successful agent uses to their advantage.
One of the cheapest and most effective ways to generate new leads is paying for Facebook advertising to capture new contacts who interact with your advertising.
Leads Ads is very effective if you want to start getting leads without having a website, and even if you have one. This is because one of the most important functionalities that this advertising has is the form presented by Facebook, which automatically fills in the user’s contact information. This makes it very easy when it comes to interacting and the user is only one click away from contacting you.
Facebook allows you to advertise by segmenting your audience, which will help you define the audience you want your advertising to reach, in what area, time zone, etc.
Advertising on Facebook is a very cheap way to start getting new contacts; However, keep in mind that users who will see your advertising are being attracted by a search intention, but out of curiosity. This means it could generate many contacts that are not interested on your services in the short term, but if you keep contacting them periodically, when they are ready to buy or sell a house, they will most likely contact you.
4. Run a Google PPC Campaign to get motivated leads
The strategy that works best for short-term results, and that you can continue to use also in the long-term is Google advertising, pay per click. The reason why it is an effective way to bring new customers is simply because the user has a search purpose, meaning they are browsing because they are looking to act in the short or medium-term. For example, if a user searches in Google: ‘real estate agents near me’, it means is looking for an agent to with a purchase, sale, or rental of a property.
Users also look for the value of a property when they want to buy or sell it, which makes them find home valuations that capture their information, but are mostly quality leads, motivated to carry out a certain action. In this case, Google’s advertising tools are so professional and well-developed that you can even pass their own courses to become a certified expert.
Therefore, if you are new with this type of advertising, the recommendation is that you be prepared and read tutorials before putting your money on the platform, since a campaign configured wrong can drain your money without offering expected results. In general, Google campaigns point their advertising towards web pages, so it is essential that you have a website, although you can also configure a phone number or a Google My Business profile.
If what you are looking for is a complete Lead Generation service, ZipTitan is one of the most used options by top producers in the United States, Canada, and Puerto Rico. With just a few clicks and without the need to be an expert in marketing or web design, you will have an ad campaign completely configured by our experts in Google Ads. This will drive web traffic to a completely personalized home valuation page provided by ZipTitan for your business. You will also have access to your data in the cloud from all your devices, as well as delivery of leads through SMS and email (instant notification), a highly efficient system.
5. Start a Youtube Channel
Being a content creator may not be for everyone; however, YouTube is an essential source of business generation for those who know how to exploit its potential. It is considered the second most important search engine in the world after Google. Users who find your videos on YouTube have a similar intention to consume the content as do the users who use the Google search engine. In addition, the video format has become very popular after the phone became the #1 device for consuming online information. Since many people do not look for content just to read it, but consume it when they drive, work, exercise, cook, etc, users prefer videos because they can listen without having their attention directly focused on the screen of the device.
As mentioned before, if you are an introvert then filming yourself with a camera talking to more people may not be what you do best; but you can always make graphic videos exposing your content and enrich it with images and graphics. Creating content on YouTube can generate juicy long-term benefits and greater engagement with your audience.
Generating content will always bring benefits. For example, when a client contacts you they will already have some confidence in you because you have exposed yourself to them with your videos and you have offered them value for free without asking for anything in return.